“As far as we know, this has never happened before,” said CBS prexy of affiliate relations Anthony Malara. * In a blatant defection from its own news division, CBS affiliate WAGA Atlanta even periodically cut away from its own network’s coverage in favor of CNN. * CNN’s coverage quickly pervaded indies around the country: Four Los Angeles stations – KTTV, KTLA, KCAL and KCOP – and three in New York – WNYW, WWOR and WPIX – carried large portions of CNN’s coverage during the first 24 hours of the war. On an average night, CNN garners less than one rating point in primetime. That figure does not include the additional 225 affiliates and indies that tuned into CNN coverage either continuously or intermittently. ratings universe of 56.7 million households, CNN scored a 19.1/25.3, representing 10,834,000 homes. On the night of the initial bombardment of Baghdad, as television viewing reached record-high levels, CNN achieved the largest rating ever won by a basic cable network in primetime. Instead, they found themselves upstaged by a 10-year-old cable news service, further shifting the balance of power in cable’s direction. After another year of declining audience share, the broadcast nets were looking to prove their indispensability in an international crisis.
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